Lori Egozcue is a global Digital Marketing and Transformation leader with more than two decades of experience scaling international brands through technology, innovation, and data-driven strategy.

She currently serves as Director of Creative & Digital Marketing Operations (Global) at Stanley Black & Decker, where she leads global marketing operations, digital platforms, and process optimization across complex, multi-market organizations. Her expertise spans digital transformation, eCommerce, content syndication, marketing automation, and enterprise technology stacks.

Lori brings a strong customer-first mindset combined with operational excellence, helping organizations align people, processes, and platforms to achieve measurable growth. She is also an active mentor, speaker, and advocate for continuous learning and leadership development.

She currently serves as a member of the Technology Committee, contributing her expertise in digital platforms, innovation, and emerging technologies to support strategic initiatives and long-term digital advancement.